Why Video Podcasts Are the Best Choice for B2B Brands
Podcasting has become one of the most powerful tools for B2B companies looking to establish thought leadership, generate leads, and build relationships with potential clients. But while audio-only podcasts have their place, video podcasts are the best way to maximize impact and ROI.
Why?
Video builds trust faster—Facial expressions and body language create a stronger connection with your audience.
Multi-platform visibility—A video podcast can be published on YouTube, LinkedIn, and social media, while audio-only podcasts are limited.
More engaging and shareable—Short video clips perform better than audio snippets on social media.
Better SEO—YouTube is the second-largest search engine, and Google prioritizes video content.
At OnTheStacks, a video podcast agency for B2B brands, we have developed a proven framework to launch and grow video podcasts that help businesses scale their influence.
Here’s how to do it.
1. Define Your Podcast’s Business Goal
Before recording a single episode, clarify why your business is launching a podcast.
Key questions to ask:
- Who is your ideal listener (and potential client)?
- What problems will your podcast help solve?
- How does it fit into your overall marketing strategy?
- How will you measure success—brand awareness, lead generation, sales?
Unlike traditional podcasts, a B2B video podcast does not just build an audience—it builds a pipeline of engaged prospects.
2. Develop a Strong Podcast Strategy
A video podcast must have a clear format, structure, and branding to stand out in a crowded market.
Key elements of a successful strategy:
- Podcast Name & Branding: Choose a name that speaks to your industry.
- Episode Format: Interviews, solo episodes, panel discussions?
- Video Length: Short-form (5-15 minutes) or long-form (30-60 minutes)?
- Publishing Schedule: Weekly, biweekly, or monthly?
💡 Example: If your goal is to attract C-suite executives, short, high-value episodes with strong LinkedIn promotion may be the best approach.
3. Set Up Your Video Podcast Studio
Unlike audio podcasts, video production requires a professional setup to maintain high quality.
Must-have elements:
- Camera Setup – A high-quality camera (or multiple for dynamic shots).
- Lighting – Soft, even lighting to create a professional look.
- Microphone & Audio Setup – Clear, studio-quality sound is essential.
- Background & Branding – Branded backdrops or clean, professional settings.
💡 Pro Tip: OnTheStacks specializes in high-end video podcast production so businesses can focus on content instead of tech setup.
4. Book High-Value Guests & Create a Content Pipeline
A great podcast thrives on high-quality guests who bring credibility, expertise, and audience engagement.
How to get the best guests:
- Invite industry leaders, clients, and strategic partners
- Leverage your network and past relationships
- Position your podcast as a thought leadership platform
- Make it easy for guests by handling production and promotion
A well-structured guest outreach system ensures a steady flow of interviews without last-minute scrambling.
5. Record, Edit, and Optimize for Multi-Platform Distribution
Once your video podcast is recorded, editing and distribution become the difference-maker between a successful show and one that gets lost in the noise.
Best Practices for Video Podcast Editing:
- Add captions and lower thirds for engagement
- Include intro/outro branding to maintain consistency
- Cut short-form clips for social media repurposing
- Ensure clear, professional audio
💡 SEO Tip: Name your video files and podcast descriptions with keywords like “Best B2B Video Podcast for Marketing” to improve rankings.
6. Distribute and Promote Your Video Podcast Across Channels
A video podcast is not just content—it’s a marketing asset.
Where to publish your podcast for maximum reach:
- YouTube – The most powerful search engine for video content
- LinkedIn – The best platform for B2B engagement
- Company Website – Embed episodes on a dedicated podcast page
- Spotify & Apple Podcasts – Audio versions for traditional listeners
- Email Newsletter – Promote new episodes directly to your audience
💡 Example: Posting a 30-second teaser clip on LinkedIn with a compelling question can drive more views than a simple link post.
7. Track Performance and Optimize for Growth
Launching a video podcast is just the beginning. To ensure it delivers real business results, track key metrics:
Essential analytics to monitor:
- Video Views & Watch Time – Indicates content engagement
- LinkedIn & YouTube Engagement – Comments, shares, and likes
- Podcast Downloads & Subscribers – Measures audience growth
- Leads & Business Opportunities – Tracks conversions and ROI
Consistently refining content, guests, and promotion strategies ensures long-term podcast success.
Why OnTheStacks is the Best Partner for B2B Video Podcasts
A B2B podcast is a strategic marketing tool, not just a content project. But without the right production quality, strategy, and promotion, many podcasts fail to deliver ROI.
At OnTheStacks, we handle everything:
- Full-service video podcast production
- High-end editing and content repurposing
- Marketing strategies to grow your audience and generate leads
- Multi-platform distribution, including LinkedIn, YouTube, and audio directories
