Podcasting is a powerful tool for brand authority, thought leadership, and lead generation. However, simply producing high-quality content is not enough. If your podcast is not optimized for search engines like Google, Apple Podcasts, and Spotify, potential listeners and clients may never find it.

At OnTheStacks, a Video Podcast Agency for B2B brands, we help businesses launch, grow, and market podcasts that attract the right audience. This guide outlines essential SEO strategies to help your podcast rank higher, increase discoverability, and drive business growth.

Your website is the foundation of your podcast’s search engine presence. Since search engines rely on text-based content, optimizing your podcast website is crucial.

Key Website SEO Strategies for Your Podcast

• Create a Dedicated Podcast Page – A central page for your podcast should include episode summaries, show notes, and embedded players.
• Write SEO-Optimized Blog Posts for Each Episode – Instead of posting just an audio link, create a detailed blog post summarizing key takeaways.
• Use Targeted Keywords – Naturally incorporate phrases like “B2B podcast,” “best podcast agency for businesses,” and “how to start a company podcast.”
• Add Transcripts – Google cannot index audio, but it can read text. Upload full transcripts to improve searchability.
• Optimize Meta Titles and Descriptions – Craft compelling, keyword-rich titles and descriptions that highlight the value of each episode.

Example of an SEO-Optimized Episode Title:
How B2B Podcasts Drive More Leads and Sales: Expert Insights from [Guest Name]

Your RSS feed is crucial for how your podcast appears in search engines and directories like Apple Podcasts, Spotify, and Google Podcasts.

How to Optimize Your RSS Feed

• Use Keyword-Rich Titles and Descriptions – Ensure each episode has a unique title with relevant keywords.
• Write Detailed Episode Summaries – Include key topics, guest names, and industry-specific terms to improve discoverability.
• Use Proper Tags and Categories – Assign your podcast to the most relevant category, such as Business, Marketing, or Leadership.
• Maintain Consistent Branding – Use the same show title, cover art, and description across all platforms for better recognition.

A properly optimized RSS feed ensures your podcast is indexed correctly and ranks higher on search platforms.

The more platforms your podcast is listed on, the more exposure it gets. Submitting your podcast to directories expands your audience and improves search rankings.

Top Podcast Directories for SEO Benefits

• Apple Podcasts (iTunes) – The largest and most influential podcast platform.
• Spotify – The second-largest podcast directory with strong search capabilities.
• Google Podcasts – Essential for ranking in Google search results.
• Amazon Music and Audible – Emerging platforms with growing audiences.
• Stitcher, TuneIn, and iHeartRadio – Additional directories to maximize reach.

Ensure consistency in your podcast title, description, and cover art across all platforms to strengthen brand identity and search rankings.

For B2B podcasts, LinkedIn is the best platform for organic reach and engagement.

LinkedIn SEO Strategies for Your Podcast

• Post Short Video Clips with Captions – Most LinkedIn users watch videos without sound, making captions essential.
• Write SEO-Optimized LinkedIn Articles – Summarize episodes in long-form posts with relevant keywords.
• Create Carousels with Key Takeaways – Visual content performs well on LinkedIn and keeps users engaged.
• Use Hashtags and Tag Guests – Increase visibility by tagging featured guests and using relevant hashtags such as #B2BMarketing, #PodcastGrowth, and #VideoPodcasting.

Adding your podcast link to your LinkedIn profile and company page can also drive traffic and engagement.

Why Marketing Agencies and Branding Experts Need a Video Podcast

Marketing and branding professionals already understand the power of content, but video podcasting is the next-level strategy for driving engagement and conversions.

How a Video Podcast Helps:

• Showcases successful marketing strategies and real-world case studies.
• Positions your agency as a thought leader in digital marketing.
• Provides clients with ongoing education on branding, content marketing, and lead generation.
• Serves as a multi-use content engine for repurposing into blogs, email newsletters, and social media clips.

Podcast directories use reviews and ratings as ranking factors. The more positive reviews your podcast has, the more likely it is to appear in search results and recommended sections.

How to Get More Reviews

• Ask Listeners to Leave a Review – Mention it at the end of each episode and include a call-to-action in your show notes.
• Engage with Your Audience – Respond to listener comments and build a loyal community around your podcast.
• Run Giveaways or Incentives – Offer a free resource or shoutout in exchange for honest reviews.

A steady stream of positive reviews improves credibility and search rankings across podcast platforms.

Optimizing your podcast for SEO is not just about increasing downloads. It is about growing your brand, improving discoverability, and attracting the right audience.

Key Takeaways

• Optimize your website with blog posts, transcripts, and meta descriptions.
• Improve your RSS feed with keyword-rich titles and descriptions.
• Submit to top podcast directories like Apple Podcasts, Spotify, and Google Podcasts.
• Leverage video podcasting to boost YouTube SEO.
• Use LinkedIn to drive traffic and engagement.

Encourage reviews and ratings to improve rankings on podcast platforms.

At OnTheStacks, we specialize in done-for-you podcast production, video editing, and content marketing to help businesses scale influence, generate leads, and establish industry authority.