Entrepreneurs and startup founders face one major challenge—getting noticed in a crowded market. Whether you’re building a tech startup, e-commerce brand, or consulting firm, the biggest hurdle is establishing credibility, attracting customers, and securing investors.

A video podcast is one of the most effective ways to:

• Share your startup’s story and vision with potential customers and investors.
• Establish yourself as an industry leader in your niche.
• Create high-value content that attracts leads and builds trust.
• Increase online visibility through SEO-optimized video content.

At OnTheStacks, we help entrepreneurs and startups launch high-quality video podcasts that drive brand awareness, lead generation, and funding opportunities.

Investors and customers don’t just buy into products—they buy into people. A video podcast positions startup founders as industry leaders, making it easier to attract funding, clients, and partnerships.

How a Video Podcast Helps Entrepreneurs Build Authority:

• Showcases expertise in your industry, proving you’re a leader worth following.
• Puts a face to the brand, making it more relatable and trustworthy.
• Builds a loyal audience of followers who engage with your content over time.

Engaging Podcast Topics for Startup Founders:

• “How We Built Our Startup from Zero to $1M in Revenue”
• “Lessons from Silicon Valley: What Founders Need to Know”
• “The Biggest Startup Mistakes (And How to Avoid Them)”

A strong personal brand leads to more media coverage, investment opportunities, and customer loyalty.

Raising capital is one of the biggest hurdles for startups. Investors want to see founders who can articulate their vision, demonstrate expertise, and prove they understand their market.

A video podcast is a powerful investor relations tool because:

• It allows founders to share their startup’s story in an engaging way.
• It provides ongoing updates on company progress, keeping investors interested.
• It builds credibility, making it easier to attract funding from venture capitalists and angel investors.

Best Podcast Topics for Attracting Startup Investors:

• “Why Our Startup is Solving a $10 Billion Industry Problem”
• “How We’re Using AI to Disrupt E-Commerce”
• “What Every Investor Should Know About the Future of SaaS”

Investors don’t just look at pitch decks—they look for thought leaders who understand their industry. A video podcast makes founders more visible, credible, and investable.

A startup can’t grow without customers. But with thousands of brands competing for attention, how do you break through the noise?

How a Video Podcast Helps Startups Attract Customers:

• Educates potential buyers about your product or industry.
• Builds trust and authority, making customers more likely to choose your brand.
• Boosts SEO, ensuring that your startup ranks higher in Google and YouTube searches.

Example: How a Startup Uses a Video Podcast for Customer Growth

• A fintech startup creates a podcast on “How AI is Changing Personal Finance,” attracting users to its investment platform.
• A DTC e-commerce brand hosts interviews with influencers in their niche, driving traffic to their website.
• A B2B SaaS company shares case studies and customer success stories to generate inbound leads.

A video podcast is a long-term content asset that consistently attracts new customers without relying on paid ads.

Many startups focus only on social media marketing and paid advertising, but a video podcast provides a unique way to stand out.

Why a Video Podcast Gives Startups a Competitive Advantage:

• Creates deep, valuable content instead of quick promotional ads.
• Builds stronger relationships with customers, increasing loyalty and retention.
• Establishes a unique voice in the industry, positioning the company as an authority.

Example: How a Startup Differentiates with a Video Podcast

Imagine two SaaS companies offering similar AI-driven tools:

Company A: Relies on LinkedIn ads and blog posts.
Company B: Hosts a weekly video podcast featuring AI experts, customer success stories, and industry insights.

Company B will attract more long-term organic leads because they consistently provide value beyond just selling a product.

A video podcast creates a lasting impression, making startups top-of-mind when customers are ready to buy.

A video podcast isn’t just content—it’s an SEO strategy that helps startups rank higher on Google, YouTube, and LinkedIn.

Why Video Podcasting is the Best SEO Strategy for Startups:

• YouTube is the second-largest search engine, making video content essential.
• Google prioritizes video content in search rankings.
• LinkedIn’s algorithm favors video, increasing visibility among professionals and investors.

How to Optimize a Startup’s Video Podcast for SEO:

• Use high-intent keywords like “best startup growth strategies,” “how to raise venture capital,” and “SaaS scaling tips.”
• Add detailed video descriptions and timestamps to improve search rankings.
• Repurpose podcast content into blog posts, email campaigns, and short clips for social media.

With the right SEO and repurposing strategy, a video podcast becomes a long-term growth engine.

A video podcast is more than just one piece of content—it can fuel an entire marketing strategy.

Ways Startups Can Repurpose a Video Podcast:

• YouTube & SEO: Publish full episodes with keyword-rich titles.
• LinkedIn & Twitter: Share short clips, insights, and takeaways.
• Blog Posts: Convert podcast episodes into written content for website rankings.
• Investor Pitch Decks: Use podcast insights to strengthen fundraising materials.

This multi-platform approach ensures that a single video podcast episode creates multiple touchpoints with your audience.

The way customers and investors discover brands is changing. Traditional marketing methods (cold outreach, paid ads) are becoming less effective.

Why Startups Need to Invest in Video Content Now:

• Customers and investors trust brands that produce educational content.
• Video builds stronger engagement compared to static ads or blog posts.
• SEO-driven content provides long-term value, reducing reliance on paid advertising.

A video podcast ensures long-term brand relevance, lead generation, and funding opportunities.

Starting a video podcast requires high-quality production, strategy, and marketing—that’s where OnTheStacks comes in.

We provide full-service video podcast production for entrepreneurs and startups, handling:

• Professional filming, editing, and branding.
• SEO optimization for YouTube, LinkedIn, and Google rankings.
• Content repurposing for social media, blogs, and email marketing.
• Marketing strategies to attract customers, investors, and partners.

If you are a startup founder, entrepreneur, or business leader looking to build a brand, attract investors, and scale your company, a professionally produced video podcast is the key.