Erin Dugan Jurchak: 2.7 Million Followers, Viral Beauty Content, Stay-At-Home Mom | Ep.151

Erin Dugan Jurchak: 2.7 Million Followers, Viral Beauty Content, Stay-At-Home Mom | Ep.151

Erin Dugan Jurchak: 2.7 Million Followers, Viral Beauty Content, Stay-At-Home Mom | Ep.151 150 150 OnTheStacks

This week’s OnTheStacks guest in the blu door studio is Beauty Content Creator, Erin Dugan Jurchak! In just a few years, Erin gained a whopping 2.7 Million followers on TikTok by creating highly engaging and authentic beauty content that landed her deals with some of the biggest brands in the world, including L’Oréal and MAC Cosmetics. In this episode we talk about creating content at scale, navigating social media algorithms, creator burnout, and the ‘Superpower’ that Erin says is key to becoming a successful content creator.




One or more links below may contain an affiliate link. If you make a purchase, we will earn a small commission that helps us keep the mics on!


Thank you to our sponsors


Brrrn: Burn a ton of calories without burning a ton of cash! Get 15% Off at with code STACKS15 at checkout!


Jasper: Scale your content 10X easier & faster with Jasper Artificial Intelligence! Tap here for a FREE Trial!


StreamYard: Create & Edit Video Podcasts, Webinars, Recordings and Host Live Videos on Social Media + More! Tap here for a FREE 14 Day Trial of StreamYard!


Creators Legal: Easy-to-use Contract templates that are perfect for Influencers & Content Creators in ANY industry. Tap Here To Try Creators Legal!


Ricci Security Solutions: OnTheStacks HQ is protected by Ricci Security Solutions. To secure your home or business, call 570-735-7500.


Cavanaugh’s Grille: Mention Code STACKS for 1 FREE draft beer with purchase of any entrée when you dine at! 163 North Main St., Mountain Top, PA 18707


blu door Financial: Helps you save money and reduce taxes to live a fuller financial life. To learn more, visit blu door Financial on the web!


Center For Technology Innovation at Lackawanna College: Preparing students for the jobs of tomorrow in the world of advanced technology. Visit


Perfect Storm Renovations: Kitchen & Bath Remodel. Call 570-899-8710 for a FREE quote



(0:00) Erin Dugan Jurchak

(3:55) Traditional Media to Full-Time Content Creator

(9:04) Before Going Viral

(14:03) Erin’s Content Creation Process

(16:37) Navigating Brand Deals

(24:32) 1 Million Followers: Gamer Changer

(30:44) Creative Ruts & Burnout

(36:53) White House Visit, L’Oréal, MAC Cosmetics

(46:40) Superpower to Becoming a Successful Content Creator

(49:10) — Erin Dugan Jurchak, Thank You, Social Media, YouTube, Spotify & Apple

Tap here to Support us on Patreon!


Engage with us on social media: Instagram, Facebook, LinkedIn, or visit our website!

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.