#OnTheStacks Episode 40 with Bill Corcoran Sr., Owner and President of Corcoran Printing. In this episode Bill gives a little history of the 4th generation family business as the company celebrates their 80th Anniversary this year. Bill explains how the company has been able to adapt and grow by taking an opposite approach to its competitors, specializing in luxury packaging, and building an inbound sales model through strong SEO and content marketing. Bill also shares his knowledge of creating multiple sources of income through real estate and investing in the stock market.
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Links and more from this Episode:
- Corcoran Printing’s 80th Anniversary
- The significance of the 2 paintings that date back to 1914
- The evolution of the print industry from 1940-2020
- Inbound Sales Model
- SEO & Content Marketing efforts leading to clients around the world
- Ranking #1 on Google for Cigar Band Printing
- Creating multiple sources of income
- Books mentioned:
- How to Win Friends and Influence People by Dale Carnegie
- Connection by Andrew Cornell
- Importance of investing in the stock market and contributing to your company 401k plan
- YouTube video mentioned on how to prepare print files
- YouTube video of Corcoran Printing history
- Get Social with Corcoran Printing
Subscribe & Listen to the #OnTheStacks Podcast on Apple Podcasts, Spotify, Google Podcasts, iHeartRadio, Amazon Music, and Stitcher.
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Photos by Darren Elias
