michael mcginley

#OnTheStacks Episode 46 with Mike McGinley, major accounts executive at the Times Leader. In this episode Mike shares his various experiences working in journalism, digital marketing, and sales. Mike also talks about the evolution of the newspaper industry and how the Times Leader changed to a total audience approach to continue to engage and connect with their readers through a combination of print and digital.

Subscribe & Listen to the #OnTheStacks Podcast on Apple Podcasts, Spotify, Google Podcasts, iHeartRadio, Amazon Music, and Stitcher.

Links and more from this Episode:

• Mike’s early days as reporter/journalist for the Times leader
• Mike’s experience in Digital Marketing at Pepperjam and Solid Catus
• The Times Leader Market Place
• Driving good traffic to your website
• Programmatic advertising
• Contextual advertising
• Geo fencing
• The Boost Business NEPA initiative to help small businesses
• Connect with the Mike on social media:
  • Facebook | Twitter | Instagram
• Connect with the Times Leader on the web and social media:
  • Website | Facebook | Twitter | Instagram

Subscribe & Listen to the #OnTheStacks Podcast on Apple Podcasts, Spotify, Google Podcasts, iHeartRadio, Amazon Music, and Stitcher.

Engage with host Bill Corcoran Jr. on Social Media:

Facebook | Instagram | LinkedIn | Twitter | Website

Photos by Darren Elias